Wendy Cofran

Founder/CEO

Your Trusted Change Agent in Healthcare Tech

With nearly three decades of experience, Wendy Cofran stands as a leading health tech evangelist and thought leader. Her unique blend of healthcare market insight and passion for technology drives innovation and change.

Proven Expertise

As a former CIO and Salesforce’s Digital Strategy Officer for Healthcare, Wendy has accumulated a wealth of experience and skills that position her as a pivotal figure in the healthcare technology sector. Her expertise includes:

• Guiding tech companies into the healthcare market: Providing strategic insights to help software and technology companies effectively penetrate and navigate the complex healthcare landscape. Our team helps organizations understand the unique challenges and opportunities within the sector.
• Developing competitive, market-ready products: With a deep understanding of both healthcare needs and technological capabilities, we assist companies in creating products that not only meet market demands but also stand out from the competition.
• Driving organizational change: We help organizations adapt to the rapidly evolving healthcare technology environment. We implements strategies that enable companies to embrace innovation and stay ahead of industry trends with exceeding their customers expectations.
• Collaborating with venture investors: Leveraging our extensive industry knowledge and foresight, we work closely with venture investors to identify and develop transformative healthcare technology solutions. We provide valuable insights that help inform investment decisions and product development and go-to-market strategies.